Donholm-based barber and gospel singer wins Sh1m in StarTimes’ Next Superstar Kenya competition

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A barber and gospel singer from Donholm has cut his way into Kenya’s entertainment spotlight after winning the inaugural Next Superstar Kenya competition on Sunday, pocketing Sh1 million.

The 28-year-old singer, known by his stage name Jose Jay, outperformed five(5) other finalists in a grand finale that brought down the curtain on a 14-week talent search. 

The journey, which began with nationwide auditions, whittled down hundreds of hopefuls to just 18 contestants who entered the academy.

 From there, weekly eliminations reduced the group until only six remained standing on the final night.

For Jose Jay, the victory was not just about the cash prize but the fulfilment of a long and often frustrating journey in pursuit of recognition.

 “I tried many competitions before, but never reached number one. I’m grateful to God for this opportunity,” he said, visibly emotional after being crowned.

He explained that beyond the prize money, the platform had given him the much-needed exposure he had sought for years.

“This platform has given me exposure, and I hope it continues so more young people can showcase their talent,” he added.

The finale, streamed live and attended by fans, was a vibrant affair of music, dance, and celebration of Kenya’s artistic spirit.

 Cheers erupted when Jose Jay’s name was announced, sealing a victory that many in the audience described as “well-deserved.”

Among the other finalists, Rennic (Rennick Nzalwa) walked away as first runner-up with a brand-new motorbike, while Jambia (Brian Koome), who finished third, received bespoke jewellery valued at Sh150,000.

 The diversity of prizes underscored the competition’s commitment to rewarding more than just the top spot.

Collins Okoth, Director at the Kenya Film Commission, described the competition as a landmark in repositioning creativity as a viable economic sector.

“The government recognises the creative economy as a key sector for growth and employment,” Mr Okoth said.

He noted that partnerships between private firms and the creative industry are crucial for building sustainable opportunities.

 “Collaborations like this help youth see creativity not just as entertainment, but as a business and career,” he added.

For StarTimes, which has operated in Kenya for more than 15 years, the event was as much a statement of intent as it was a showcase of talent. 

StarTimes Chief Executive Officer Jimmy Carter Luoh, hailed the inaugural season as proof of Kenya’s artistic potential and confirmed that Next Superstar Kenya will be staged annually.

 “StarTimes has grown with Kenya for over 15 years. We are committed to investing in local content,” Mr Luoh said.

He added that the competition is now part of the company’s long-term plan to support talent and the creative economy.

“I am pleased to confirm there will be another season next year, and we will run this show annually for ten years,” he said.

For the thousands who followed the show from auditions to finale, Jose Jay’s victory represented more than an individual triumph. It was a reminder of the raw, untapped talent in Kenya’s estates, villages, and towns--waiting for platforms to shine.

From his barber shop in Donholm to a national stage, Jose Jay now carries the hopes of many young artists who see in him proof that persistence pays.

And for Kenya’s creative industry, the competition has set a new benchmark for nurturing and celebrating local talent.