The Tourism Fund (TF) has unveiled plans to leverage the agricultural and adventure tourism potential in the Mt Kenya region to diversify Kenya’s tourism offerings and boost revenue growth.

With its stunning landscapes, rich cultural heritage, and vibrant agricultural practices, the Mt Kenya region is poised to attract a growing number of both local and international visitors.

As part of efforts to revive the tourism sector, which was heavily affected by the Covid-19 pandemic, TF aims to promote agricultural tourism, or agri-tourism, in the region.

This initiative includes guided tours to tea, coffee, and flower farms, offering visitors a chance to learn about diverse farming techniques and the processes behind Kenya’s iconic crops.

"Agri-tourism provides an opportunity for visitors to experience firsthand how our agricultural products are cultivated while learning about sustainable farming practices,” said Enock Chebii, TF's training manager on Wednesday.

TF Director Silas Toachim echoed this sentiment, noting that the Mt Kenya region, known for its fertile soils and favorable climate, has the potential to become a key hub for agri-tourism.

"By encouraging tourists to explore our farms, we can boost local economies and create awareness about agriculture’s importance in the country," said Toachim, who also chairs TF's levy, development fund, and legal matters committee.

Beyond agriculture, the Fund is also capitalizing on the region’s potential as an adventure tourism destination.

Anchored by Mount Kenya, Africa's second-highest peak, the area attracts trekkers and mountaineers from around the world.

Toachim revealed plans to invest in adventure activities such as hiking, rock climbing, zip-lining, and cultural experiences.

“We are working closely with local communities and tourism operators to ensure we offer world-class experiences,” Toachim said.

“Mount Kenya, with its diverse wildlife, forests, and pristine landscapes, is perfectly positioned to meet the growing demand for nature-based tourism," he added.

The initiative aligns with the government’s broader goals to boost tourism, a key pillar of Kenya’s economy, and foster the sector's recovery.

By diversifying beyond traditional beach and safari attractions, TF seeks to attract a wider range of visitors, including those interested in sustainable tourism and cultural immersion.

The focus on agricultural and adventure tourism is also expected to provide significant opportunities for local communities.

Through collaborations with farmers, artisans, and tour operators, TF aims to promote inclusive growth while showcasing local products, skills, and traditions.

Nyeri Deputy Governor David Kinaniri praised TF’s efforts, noting that stakeholders in the hospitality and tourism sectors have already begun seeing the benefits of their contributions to the Tourism Fund.

TF has so far trained 3,299 stakeholders in tourism and hospitality across Kenya.

On Wednesday, 117 participants from Nyeri and Laikipia counties completed a 10-day training program at Nyeri National Polytechnic, becoming the 10th cohort of trained professionals under the initiative.

With ongoing investments in infrastructure, marketing, and community engagement, the Tourism Fund is optimistic that the Mt Kenya region will become a central player in Kenya’s tourism recovery.

By tapping into the dual appeal of agricultural and adventure tourism, TF aims to drive economic growth, create jobs, and elevate Kenya’s profile as a top global tourist destination.