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Business owners in Ukunda prioritise income over holiday closures

Shops remained open for business, with vendors citing the current economic climate.

Local shops operating despite the holiday season

Local shops operating despite the holiday season. Photo/Mishi Gongo

While Christmas and Boxing Day are traditionally observed as days of rest and celebration, Ukunda in Kwale County presented a different picture.

Shops remained open for business, with business owners and vendors citing the current economic climate as the reason behind their decision.

"These are tough times. Closing down for the holidays would mean losing out on potential customers, and that's simply not an option right now," said Mr John Mwaura, a curio shop owner on Diani Beach Road.

Mr Mwaura's sentiment was shared with many other vendors in Ukunda.

"The economy is forcing us to prioritise earning a living.We can't afford to take days off, especially during peak tourist season," explained Ruth Musila, who operates a clothing stall at Kona ya Beach.

Despite the bustling business scene, the festive spirit was not entirely absent.

Eateries were filled with families enjoying meals together. Many locals expressed plans to visit the beach, citing its affordability as a major draw.

"We can not afford a fancy holiday trip.But a day at the beach is a great way to spend time with the family and create lasting memories," said Sarah Atieno, a mother of two.

Beach operators said the traffic has increased however it is low compared to other years.

"We have seen an increase in local visitors but the crowd is small compared to previsous holidays," said Mr Ali Hassan, a beach operator.

Adding that the beach offers a budget-friendly way to celebrate the holidays for many families.

"Coming here to relax and swim is free of charge. People only pay for boat rides snacks and other beach sports," Mr Hassan said.

According to Bahati Omar a local economist  the current state of economy is forcing many Kenyans to make difficult choices.

"While some may prioritize income over traditional holiday closures, it is important to find a balance that allows for both rest and economic activity."

Bahati suggested exploring alternative solutions, such as shorter business hours or rotating closures among vendors.

Bahati said this could allow for some time off while still ensuring a level of economic activity.

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