Reckitt partners with Naivas to expand hygiene and health product access in Kenya
From Left to Right: Chief Strategy Officer at Naivas Andreas von Paleske with Country Manager, Reckitt Kenya, Mustapha Bugaje during the signing of the Memorandum of Understanding (MoU). This strategic partnership makes Naivas Reckitt’s first Direct to Account (DTA) retail partner, streamlining demand forecasting and ensuring rapid responses to market needs. Photo/James Murimi
Reckitt, a global leader in hygiene, health, and nutrition, has partnered with Naivas Retail Limited, Kenya’s largest retailer by revenue and branch network, to enhance nationwide access to essential hygiene and health products.
This strategic partnership makes Naivas to be Reckitt’s first Direct-to-Account (DTA) retail partner, improving demand forecasting and enabling faster market response.
Reckitt manufactures some of Kenya’s most trusted household brands, including Dettol, a leading hygiene and disinfection solution.
Others are Harpic, a top toilet and bathroom cleaner, Mortein Doom, a reliable mosquito control product, and JIK, known for its stain removal and disinfection power.
Other household staples like Air Wick further reinforce Reckitt’s commitment to enhancing everyday living.
"Kenya is a priority market for Reckitt, and our brands have earned deep consumer trust over the years. This partnership with Naivas ensures more Kenyans can conveniently access high-quality hygiene and health solutions," said Reckitt Kenya Country Manager Mustapha Bugaje.
Beyond expanding distribution, the partnership will integrate data analytics to provide insights into consumer trends, enabling both companies to refine product offerings based on evolving market needs.
As Reckitt accelerates its growth in Kenya and East Africa, this collaboration underscores its commitment to delivering high-quality, affordable hygiene solutions for families.
