Millions of shillings up for grabs as Coca-Cola launches 'Funua Flava Pata Mita' promotion

Kenyans have a new reason to reach for their favourite soft drink over the next three(3) months, as Coca-Cola Beverages Africa (CCBA) in Kenya launches the Funua Flava Under the Crown promotion, a nationwide campaign offering millions of shillings in prizes, from instant airtime to a grand weekly cash award of Sh1 million.

Running from August 15 to November 15, 2025, the promotion will reward consumers of Coca-Cola’s popular brands with daily and weekly prizes in what the company describes as a fun, fast, and accessible way to win.

The campaign follows a simple three-step process. First, a consumer buys a 300ml glass bottle of Coca-Cola, Sprite, Fanta, Stoney, Krest, or Schweppes. Next, they check under the yellow bottle cap for a unique code. Finally, they send the code via SMS to 40111 for a chance to win instantly.

According to Coca-Cola, winners of airtime prizes will receive them directly on their mobile phones within minutes, while cash rewards will be securely transferred to winners’ mobile money wallets.

Data bundle rewards will also be sent electronically, ensuring a fully digital and convenient redemption process.

Ms Juliana Kituma, Director of Frontline Marketing for Kenya at Coca-Cola East and Central Africa Franchise, said the promotion is part of the company’s tradition of creating “simple yet magical experiences” for its consumers.

“With this promotion, we are making it easy for people to win real prizes in real time. Whether it is a small boost of airtime, a data bundle to stay connected, or a significant cash prize, our goal is to make the process fast, seamless, and accessible to everyone,” Ms Kituma said.

She added that the campaign is designed not only to reward loyal customers but also to inject a dose of excitement into everyday life, turning an ordinary refreshment break into a potential win.

According to Mr Alfred Mabu, CCBA Kenya’s Revenue Growth and Trade Marketing Director, the Funua Flava campaign reflects the company’s broader strategy of building strong, lasting relationships with its consumers.

“Our diverse portfolio reflects our dedication to meeting the unique preferences of Kenyans,” Mr Mabu said.

"This promotion is another way we’re refreshing Africa daily while creating shared value for the communities we serve," he added.

He noted that while Coca-Cola products have long been a staple in Kenyan households, the company continually looks for new ways to connect with consumers beyond the product itself.

“This campaign is our way of thanking Kenyans for their loyalty and giving back in a meaningful way. We’re proud to roll out a promotion that brings joy to everyday moments,” he said.

The promotion comes at a time when many households are grappling with the high cost of living, making the opportunity to win cash and airtime particularly attractive.

Coca-Cola hopes the prizes, whether used to top up mobile phones, pay bills, or treat oneself, will make a positive difference.

“Small wins can have a big impact. A few hundred shillings in airtime can help someone stay in touch with loved ones, while a larger cash prize could cover essentials or fund a personal goal,” Ms Kituma noted.

The Funua Flava promotion will run in outlets across Kenya, from small kiosks to large supermarkets, ensuring accessibility for consumers in both urban and rural areas.

CCBA says it has partnered with retailers and distributors to ensure a smooth rollout and efficient prize delivery.

In addition, Coca-Cola’s marketing team will support the promotion with in-store activations, point-of-sale branding, and a nationwide advertising campaign spanning radio, TV, and social media platforms.

Coca-Cola has a long history of running under-the-crown promotions in Kenya, with previous editions focusing on similar instant-win mechanics.

The company says such campaigns not only boost sales but also deepen consumer engagement and brand loyalty.

Mabu hinted that this may not be the last of such initiatives this year, as Coca-Cola looks to keep its brand “top of mind” in a competitive beverage market.

“We are constantly innovating around how we reward and interact with our customers,” he said.

“Expect more exciting initiatives in the future as we continue to celebrate the everyday moments that matter," he added.

For now, the company is urging Kenyans to grab a chilled 300ml glass bottle, check under the yellow cap, and try their luck.

“Every cap could be a winner. It is all about making the simple act of enjoying a Coca-Cola beverage even more rewarding,” Ms Kituma said. 

As the Funua Flava Under the Crown promotion gains momentum, millions of Kenyans will be hoping that their next bottle comes with a winning code--and perhaps the life-changing Sh1 million prize.