Knight Frank Kenya has thrown its weight behind Nondescripts RFC in a new partnership that promises to uplift grassroots rugby and reinvigorate local talent development across the country.

The deal was unveiled at the iconic Red Lion grounds in Nairobi, home to Nondies, as the club is fondly known.

Knight Frank was introduced as the club’s official real estate partner—a strategic move that reflects a growing trend of corporate investment in sports beyond just branding.

Founded in 1923, Nondescripts RFC holds the distinction of being Kenya’s oldest rugby club and the first of its kind in East and Central Africa. Its legacy runs deep: generations of players have risen through its ranks to don the national colours, making it a bedrock of Kenya’s rugby history.

Speaking at the launch, Knight Frank Kenya CEO Mark Dunford called the collaboration a values-driven alliance.

“At Knight Frank, we build strong foundations—not just in real estate but in communities. This partnership reflects our shared belief in discipline, resilience, and teamwork,” he said.

The company pledged to support the club throughout the 7s season, helping boost youth training, school outreach and rugby development programmes.

Dunford added that the move is not about brand visibility alone but about sustaining the core values that sport instills.

For Nondies, the timing couldn’t be better.

The club is marking its 103rd anniversary this year and is looking to cement its role as a powerhouse in nurturing young talent.

Officials said the partnership will help improve facilities, enhance player welfare, and strengthen links with schools and communities.

“This isn’t just a sponsorship—it’s a reaffirmation of what rugby can do for Kenya,” one club official said.

“We’re grateful to Knight Frank for seeing beyond the scoreboard and investing in the future.”